It’s true that we’re no longer restricting use of Postmark based on what type of email you’re sending (unless it’s spam!). That means that we don’t offer some of the features you might want if you were sending traditional marketing campaigns, including support for list uploads, a WYSIWYG editor, and campaign-based reporting. Can I use Postmark to send marketing or promotional campaigns? Things like product update announcements or terms of service notices are examples of broadcast emails. Broadcast email, on the other hand, is sent to multiple recipients at once. They are often triggered by something a user does or doesn’t do. Transactional email is typically a unique, high-priority message sent to a single recipient. What’s the difference between transactional and broadcast? Investing in Message Streams and expanding the type of email sent through Postmark has given us even more opportunities to build and improve the systems that preserve our exceptional deliverability and high standing with receiving ISPs. Just in case someone is especially clever at hiding their intentions, we’ve also built internal anti-abuse systems that not only help us analyze all senders’ performance but can also stop potentially spammy messages before they’re sent. Unlike some other providers who accept almost anyone who will hand them money or free data, we’re dedicated to supporting only senders who follow and exceed best practices. We’re still manually vetting each potential customer, chatting with them one-on-one about what they send and why. Postmark will never be an open door to any sender. We’re proud to say that makes Postmark the only major email API provider adhering to the email traffic management standard promoted by the world’s most popular inbox providers, including Gmail. That means transactional and broadcast traffic never intersect in Postmark, including IP ranges. Message Streams enable Postmark users to route emails through the appropriate sending infrastructure based on how they’re sent. That’s why we created an entirely new sending infrastructure to support broadcast messages: one that is parallel to our transactional email infrastructure, but completely separate. So is maintaining the industry-leading deliverability and time-to-inbox Postmark is known for. We know that expanding the type of email you can send through Postmark is important to our customers. Grouping similar types of emails together while keeping sending environments as distinct as possible helps inbox providers recognize what’s safe to place in the inbox. ![]() Different types of email have entirely different origins as well as vulnerabilities. Separating transactional traffic from other types of email using different sending IPs and From domains is a longstanding best practice for ensuring optimal deliverability. How will you maintain high deliverability? So you can use Postmark to send all your application email-both broadcast and transactional. The introduction of Message Streams helps us offer a better way to integrate email into your web apps. But we can’t do that if Postmark is limited to only one kind of application email. That’s fundamentally why we created Postmark: to help product development teams communicate with their customers reliably and effectively. App updates, release notes, daily digests, event invitations, and more are also used to deliver the best possible experience with a product or service. But transactional messages aren’t the only type of application email that support great user experiences. Today’s customers demand (and deserve!) a great user experience from your website or web app. Why change?Įxpectations for application email have evolved. ![]() I thought Postmark was for transactional email only. You can have up to 10 Streams in a server which can help separate and organize your sending within an individual server. ![]() That ensures that broadcast and transactional traffic don’t mix in Postmark, following sending best practices established by inbox providers like Gmail. Instead, we run parallel but separate sending infrastructures. That’s because unlike other email infrastructure providers, we don’t use the same infrastructure to send all types of email. That classification helps us group and route emails into the right sending IPs to optimize deliverability and time to inbox. Messages Streams from Postmark is a better way to send your application email.Įach Message Stream is classified based on how your email is sent: transactional (sent to a single recipient) or broadcast (sent to multiple recipients). How much does it cost to send broadcast emails with Postmark?.Can I use Postmark to send marketing or promotional campaigns?.What’s the difference between transactional and broadcast?.How will you maintain high deliverability?.I thought Postmark was for transactional email only.
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